Seller guide

Get the most from your advert

A great private listing sells faster and attracts serious buyers. Follow these six steps to make your OwnerCars advert work hard for you.

Start your advert
1

Add great photos

Strong photos are the single biggest factor in getting a buyer to click. You can add up to 10.

  • Add up to 10 photos — the first one is your main image
  • Shoot in daylight for clean, true-to-life colour
  • Cover all angles, inside and out
  • Keep your number plate out of shot
  • HEIC, JPG and PNG files all work
  • Add, remove or reorder them any time via Edit advert
2

Write a seller’s note that works

Buyers trust honest, detailed sellers. A clear description pre-empts questions and filters out time-wasters.

  • Be honest and specific: condition, history, faults and your reason for sale
  • Mention what makes the car special
  • Pre-empt the obvious questions: MOT, finance, V5C and keys
  • Write for a serious buyer who knows what they’re looking for
3

Set up your Secure Vault

The Secure Vault lets you share important documents with genuine buyers — on your terms, without exposing them publicly.

  • Upload your MOT certificate, service history, a redacted V5C and a video link
  • Find it in Edit advert → Secure Vault section
  • Buyers request documents in the message thread
  • You decide whether to share
  • The buyer gets a secure link that expires after 15 minutes
4

Share your For Sale card

Every advert comes with a downloadable For Sale card carrying a QR code that links straight to your secure listing.

  • Find it on your advert detail page
  • Share it in Facebook car groups, on WhatsApp and Instagram
  • Print it for the windscreen
  • The QR code links to your secure listing
5

Respond to messages promptly

Quick, helpful replies keep buyers engaged and build the trust that gets a viewing booked.

  • You’re emailed on every new message and reply
  • Keep the conversation on OwnerCars
  • Be helpful and answer questions fully
  • Arrange viewings through messaging
6

Mark as sold when it sells

Once the deal is done, mark the advert as sold to keep your listing tidy and accurate.

  • Go to your dashboard → open the advert → Mark as sold
  • It’s removed from search results straight away
  • You can list it again any time

Ready to list your car?

Create your advert in minutes and keep your personal details private from the first message to the final handshake.

Start your advert